Why You Shouldn't Pay Someone Else To Do Your Practice Marketing
Written by James Neilson-Watt on Feb. 25th 2019
When you look at growing your practice, there are 3 paths you can take…

The first is ‘hope’ - hope that the phone will ring, hope that someone will refer a client to you, hope that your business will grow.

Obviously, this is the least effective strategy, but ironically it is the most common strategy.

No one decides to rely on ‘hope’ marketing on purpose…


Practice owners, working harder means you’re more likely to attain success right?
Written by James Neilson-Watt on Feb. 17th 2019
Working harder means you’re more likely to attain success right?

This is why we slave away at screenings and community events and networking event, just with the hope of meeting more potential new patients and clients…

That’s why we work more hours, make ourselves more available so that in the long run we will have a successful practice and from that, we can then have the lifestyle we want…
Why You Need to Know Online Marketing to Get New Patients in 2019
Written by James Neilson-Watt on Feb. 14th 2019
When I first started in practice, I was working for someone who had been in the industry for years. He had experience as a practitioner which was great, but he was from an era where all you had to do to get new patients was put up a sign, or at most have an ad in the yellow pages.

The problem was I was new and had bills and student loans to pay.
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